Zara store, Parma

Renovate 1,400 m² of High-Traffic Commercial Flooring Quickly at Parma retail

How to redevelop large high-traffic surfaces in a short time, without odors and with high performance? The project carried out at the Parma Retail Shopping Center for a new fashion and accessories store represents a case study of excellence in the use of cutting-edge resin systems.


The Challenge: Renovating Large Indoor Surfaces

At Parma Retail, a new major fashion and accessories store needed a continuous 1,400 m² resin flooring, completed within a very tight schedule and – most importantly –without interrupting commercial activity.

Primary objectives:

  • Odour-free materials, suitable for work in an open, operational retail environment

  • Continuous, seamless flooring with a uniform, elegant finish

  • Rapid installation to avoid disruption to customers

  • Maximum durability, abrasion resistance,  and anti-slip performance


Winkler Solution: Resin-Based Application System

To meet these operational and aesthetic requirements, the technical team selected a resin flooring system ensuring:

Application System Used

  1. WINFIX FiSSATIVO – Two-component water-based epoxy primer
    Ideal for dusty substrates or as an indoor dust-proofing treatment.

  2. WINLIVEL RAPID – Ultra-fast setting self-levelling compound
    A pre-mixed compound designed for fast-track projects.

  3. WINPAINT RAL 1001 – Two-component water-based polyurethane resin
    A coloured,  finish designed for higjh-traffic areas.

“We selected odour-free materials and the ability to achieve a seamless surface, essential for a store open to the public,” explains the technical team.


Results Achieved

The intervention allowed the commercial space to be radically transformed, achieving significant goals:

  • 1,400 m² of seamless flooring completed in an extremely short timeframe

  • Perfectly uniform, joint-free finish combining aesthetics and durability

  • Zero odours during application, ensuring comfort and full safety

  • No interruption of retail activity


Key Advantages of the System

Water-based, low-emission materials, ideal for public and occupied environments

  • Water-based, low-emission materials, ideal for public and occupied environments

  • Ultra-fast application thanks to WINLIVEL RAPID

  • Joint-free, highly resistant surface suitable for heavy daily foot traffic

  • Perfect balance between speed, safety, functionality, and aesthetics


FAQ – Frequently Asked Questions

Which products were used?

WINFIX FiSSATIVO (water-based epoxy primer) WINLIVEL RAPID (fast-setting self-levelling compound) WINPAINT RAL 1001 (two-component polyurethane coating)

How long did the 1,400 m² installation take?

WINLIVEL RAPID, sets  in  5 hours at +20°C, significantly reducing total project downtime.

Is it really possible to work without smelling bad odors?

Yes. All products used are water-based and formulated for very low emissions, perfect for occupied retail spaces.

Is the surface continuous and joint-free?

Yes. The system creates a seamless, uniform, anti-slip surface ideal for high-traffic environments.

Is the surface continuous and joint-free?

Absolutely. It is ideal for offices, public buildings, high-traffic halls, commercial galleries, reception areas, exhibition spaces – anywhere requiring durability, aesthetics, and fast execution.